Toonz Media Group, India’s premier animation studio, has introduced MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs across the country. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation company’s deliberate expansion into the smart TV market, with intentions to grow globally over the next few years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Leveraging Toonz’s extensive library of over 25 years of animation production, MyToonz offers a handpicked collection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the rapidly growing FAST streaming sector.
A New Age for Free-to-Watch Television Streaming
The launch of MyToonz represents a significant shift in how content creators are approaching distribution in an increasingly fragmented media landscape. As conventional TV watching patterns continue to decline, especially among younger audiences, free ad-supported streaming services—known as FAST channels—have emerged as a essential option for reaching families and children. Toonz’s choice to shift towards this model demonstrates wider sector acknowledgement that FAST platforms provide a sustainable pathway for generating revenue from content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on millions of devices across Indian households, removing barriers to viewership and guaranteeing its programming gets to viewers without subscription friction.
Viswanath Rao, representing Toonz Media Group, stressed that the channel serves as the company’s deliberate approach to changing audience preferences and the connected television revolution. The partnership with Amagi, a video delivery platform preferred by broadcasters and operators across dozens of countries, demonstrates Toonz’s dedication to creating platforms capable of supporting extensive content delivery. For LG India, the introduction of MyToonz strengthens its present selection of broadcast offerings, reinforcing the manufacturer’s standing as a supplier of quality programmes at no charge to viewers. This partnership demonstrates how traditional content producers and equipment producers are collaborating more frequently to capture audiences in the FAST ecosystem.
- MyToonz draws from a quarter-century of experience in animation production
- Service covers internationally developed properties and India-based programming
- Toonz creates in excess of 10,000 minutes of programming per year in Thiruvananthapuram
- FAST model removes subscription barriers whilst supporting ad-based monetisation
Building upon Three Decades of Animated Content Leadership
MyToonz’s launch is underpinned by Toonz Media Group’s strong reputation in animation development, covering more than 25 years of creative development at its Thiruvananthapuram base in Kerala. The studio’s prolific output—in excess of 10,000 minutes of bespoke programming annually—positions it as one of India’s most significant animation powerhouses. This established infrastructure and creative credentials afford MyToonz with a substantial competitive advantage, guaranteeing the channel opens with a handpicked portfolio of content rather than settling for sparse or generic programming options.
The range of Toonz’s content library allows MyToonz to cater to diverse viewer tastes and age groups within the children’s media segment. Rather than introducing limited programming, the channel benefits from extensive accumulated intellectual property and production expertise. This foundation enables Toonz to stock MyToonz with varied, quality-assured content from launch, whilst at the same time continuing to produce new material to ensure the platform remains current and appealing for audiences. The company’s demonstrated capability to handle large-scale production operations enhances its capability to support the FAST channel long-term.
A Varied Content Library
MyToonz’s content portfolio reflects Toonz’s dual focus on both internationally developed properties and distinctly Indian storytelling narratives. The channel presents titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated adaptations of traditional Indian narratives combined with contemporary children’s entertainment. This balanced mix resonates with families searching for culturally resonant content whilst maintaining exposure to worldwide known intellectual properties, presenting MyToonz as a truly inclusive platform.
Key Alliances Powering Worldwide Growth
Toonz Media Group’s growth approach is built around strategic partnerships with proven tech and delivery networks. The collaboration with Amagi, a major technology supplier for FAST channels, provides the foundational technology necessary to scale MyToonz into different territories and formats. Amagi’s platform is currently operating by broadcasters and streaming operators in dozens of countries, offering demonstrated experience in overseeing extensive streaming infrastructure. This partnership permits Toonz to concentrate on producing content whilst leveraging proven systems created to support sustainable, ad-supported streaming businesses. The arrangement demonstrates how production companies can speed up worldwide expansion by partnering with specialised technology partners instead of developing custom platforms.
The collaboration with LG Electronics forms another critical pillar of MyToonz’s distribution approach. By securing placement on LG’s smart TV platform across India, Toonz gains straightforward access to millions of households without requiring consumers to add supplementary software or subscribe to separate services. This built-in distribution model significantly lowers barriers to discovery and adoption. LG’s current range of free channels creates an established ecosystem where MyToonz can prosper, whilst the company leverages LG’s hardware reach and brand credibility. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional hardware makers and digital distribution services will prove essential to replicating this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Behind the Platform
Amagi’s technology platform forms the operational core infrastructure of MyToonz, handling content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based distribution networks, which Amagi recognises as essential for building sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than creating proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to channel resources toward programme development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Revolutionising Kids’ Content Delivery
MyToonz represents a notable change in how animated programming connects with viewers across India and beyond. Rather than banking only on traditional linear broadcasting or subscription streaming platforms, Toonz is harnessing the free, ad-supported television format to make accessible premium children’s shows. This model reflects the evolving viewing preferences of today’s families, where flexibility, accessibility, and cost-free entertainment have become paramount. By embedding MyToonz directly into LG smart TVs, the company eliminates friction points that typically hinder content discovery, enabling kids and households to stumble upon compelling content without struggling through multiple platforms or subscription costs.
Viswanath Rao’s statement that “content creators must evolve alongside them” highlights Toonz’s understanding of essential industry transformation. The FAST channel model enables the studio to capitalise on its vast library via ads whilst delivering households quality programming at no cost. This two-stream revenue model differs markedly from conventional subscription platforms, where subscriber acquisition and retention drive profitability. For Toonz, which produces over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model delivers an effective delivery mechanism that expands viewer access whilst ensuring long-term profitability. The launch reflects the company’s ambition to become a leader in children’s entertainment distribution rather than just a content producer.
- FAST channels remove subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration provides frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to monetise comprehensive content libraries effectively
